Odoo Email Marketing: Campaigns with ERP data and LGPD compliance
Email campaigns and newsletters
Create and send email campaigns using real data from your ERP: customers who purchased a given product, leads at a specific CRM stage, or contacts from a certain region. Opt-in managed directly by Odoo for compliance with the LGPD and the Marco Civil da Internet, without exporting lists to external platforms.
Marketing Official Odoo module
Why Odoo Email Marketing?
Real results our clients achieve.
Segmentation by real ERP data
Send campaigns to customers who purchased a given product, leads at a specific CRM stage, or contacts by state or industry, without exporting spreadsheets.
Opt-in and opt-out compliant with the LGPD
Email consent control managed natively: opt-in at signup, automatic opt-out on unsubscribes, and a consent log per contact.
Reports connected to revenue
See not just open and click rates, but which campaigns generated CRM opportunities and sales revenue, all within the same system.
No external platform
No need for Mailchimp, RD Station Email, or ActiveCampaign. Campaigns are created, sent, and analyzed inside Odoo, where your customer data already lives.
Features
What's included in this module.
Visual Template Editor
Drag-and-drop builder with text, image, button, and divider blocks. Responsive templates tested in the main email clients (Gmail, Outlook, Apple Mail).
Advanced Segmentation with ERP Filters
Filter recipients by any Odoo field: customer since, last purchase, product purchased, city, segment, lead score, CRM stage, and more.
Opt-in and LGPD Management
Consent field per contact recording date, IP, and source of the opt-in. Automatic opt-out on every unsubscribe, with optional double confirmation.
A/B Testing of Subject Line and Content
Test variations of subject line, sender, or content on configurable percentages of the list before sending the winning version to the rest.
Performance Reports
Delivery, open, click, unsubscribe, and bounce rates per campaign. Comparison between campaigns and segments over time.
Send Automation
Schedule sends for a specific date and time. Automatic sending based on CRM triggers (new opportunity, inactivity) via Marketing Automation.
Bounce Management
Hard bounces are automatically removed from the list. Soft bounces are monitored with a configurable resend policy to protect domain reputation.
Integration with CRM and Sales
Leads generated by clicks on campaigns automatically enter the CRM. Trackable links identify which campaign originated each opportunity.
Native integrations
Odoo Email Marketing connects natively with other Odoo modules, no external integration.
Why implement with KMEE
KMEE configures Odoo Email Marketing with segmentation based on the customer's real ERP data, LGPD consent controls, and CRM integration to track the impact of campaigns on opportunities and revenue.
About KMEEWho it's for
Scenarios where this module delivers the most value.
E-commerce and Retail
Reactivation campaigns for inactive customers, cross-sell based on purchase history, and product launch newsletters using real Odoo data.
B2B Companies with CRM
Lead nurturing in the sales funnel with content segmented by CRM stage, industry, and company size, without exporting data to an external platform.
LGPD Compliance in Marketing
Companies that need to prove each recipient's consent and guarantee immediate opt-out on any unsubscribe, with an auditable log.
Events and Launches
Event invitations and reminders integrated with Odoo Events, with confirmation and attendance tracking directly in the same system.
Frequently Asked Questions
Does Odoo Email Marketing comply with the LGPD?
Yes. Odoo records the date, IP, and source of each contact's opt-in. Unsubscribes are processed immediately with automatic opt-out and an auditable log per contact.
Do I need to export my customer list to use it?
No. Odoo contacts (customers, leads, partners) are used directly as recipients, with segmentation by any ERP field, without exporting.
Does Odoo have its own email server?
Odoo integrates with any SMTP server (Gmail Workspace, Outlook 365, SendGrid, Amazon SES). KMEE configures the server best suited to your volume and domain reputation.
How do I measure the impact of campaigns on revenue?
Trackable links in campaigns automatically create leads in the CRM. You can see, per campaign, how many leads were generated, converted, and how much revenue was closed.
Industries that use it
Complete solutions for your industry.
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