Odoo Social Marketing: Publish and monitor social media through the ERP
Social media and ads management
Manage Facebook, Instagram, LinkedIn and Twitter from the same place where your customers and sales are. Schedule posts, monitor comments and messages and track ad performance, all inside Odoo, with no switching platforms.
Marketing Official Odoo module
Why Odoo Social Marketing?
Real results our clients achieve.
Centralized post scheduling
Schedule posts for Facebook, Instagram, LinkedIn and Twitter in a single calendar. Marketing team aligned with no external tools like Hootsuite or Buffer.
Comment and message monitoring
Comments and direct messages from all networks in a single feed. Reply without leaving Odoo and record relevant interactions in the CRM.
Reach and engagement reports
Reach, impressions, likes, shares and clicks consolidated by network and period. Identify the content that engages your Brazilian audience the most.
Leads straight from social to the CRM
Clicks on posts with trackable links create leads automatically in the CRM. See which content generates more business opportunities, not just engagement.
Features
What's included in this module.
Multi-Network Publishing
Create a post and publish simultaneously on Facebook, Instagram, LinkedIn and Twitter, or customize the content per network while keeping the core message.
Content Calendar
Visual calendar with all posts scheduled by date and social network. Spot gaps in the schedule and distribute content in a balanced way.
Feed Monitoring
Unified feed of comments and direct messages from all connected networks. Assign interactions to team members to respond.
Reports by Network and Post
Performance of each post: organic reach, paid reach, clicks, engagement and followers gained. Comparison between networks to optimize the mix.
Ads Integration
Management of paid ads on Facebook Ads and LinkedIn Ads directly through Odoo, with cost per click and cost per lead reports.
Leads from Social to the CRM
Links in posts tracked. Clicks that convert into forms or chats create leads in the CRM automatically with the source identified.
Mentions and Hashtags
Monitoring of brand mentions and relevant hashtags to track conversations about the company and the industry on social media.
Permissions by User Profile
Control who can create, review and publish content per network. Approval flow for posts before publication, if needed.
Native integrations
Odoo Social Marketing connects natively with other Odoo modules, no external integration.
Why implement with KMEE
KMEE configures Odoo Social Marketing with the client's Facebook, Instagram and LinkedIn API integrations, conversion trackers and content approval flows, connecting social media performance to the CRM pipeline.
About KMEEWho it's for
Scenarios where this module delivers the most value.
Marketing Teams with Multiple Networks
Marketing that needs to coordinate posts across several networks with no external tools and without losing sight of the impact on the CRM and sales.
Lead Generation via Social
B2B companies that use LinkedIn for lead generation and need to track the impact of posts directly on the Odoo sales pipeline.
Customer Support via Social Media
CS teams that reply to comments and direct messages from social media without leaving Odoo, recording relevant interactions in the customer's history.
Agencies with Multiple Clients in Odoo
Digital marketing agencies that manage the social media of multiple clients using Odoo's multi-company structure.
Frequently Asked Questions
Does Odoo Social Marketing publish on Instagram?
Yes. Odoo connects to the Facebook/Instagram API to schedule and publish posts to the feed and stories, with reach and engagement reports.
Is it possible to manage paid ads through Odoo?
Yes. Odoo Social integrates with Facebook Ads and LinkedIn Ads for creation, management and reports of paid campaigns directly in the Odoo interface.
How do social media posts generate leads in the CRM?
Links in the posts are tracked. When a follower clicks and fills out a form on the site or converts in a chat, a lead is created automatically in the CRM with the source identified.
Is there approval control before publishing?
Yes. You can configure an approval flow per network, requiring a reviewer to approve the post before it is published or scheduled.
Industries that use it
Complete solutions for your industry.
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