Odoo SMS Marketing: SMS campaigns with ERP data and Anatel compliance
SMS campaigns
Send segmented SMS campaigns using the data from your ERP: customers by region, purchase profile or CRM stage. SMS sent through Brazilian carriers (Claro, Vivo, TIM, Oi) with automatic opt-out under Anatel and LGPD rules.
Marketing Official Odoo module
Why Odoo SMS Marketing?
Real results our clients achieve.
High open rate
SMS has an open rate above 95 percent within a few minutes. Ideal for urgent notifications, flash promotions and appointment reminders.
Segmentation by ERP data
Send to customers who purchased in the last 30 days, leads in a specific city or contacts from a specific segment, directly from Odoo data.
Automatic opt-out under Anatel rules
A STOP reply processes the opt-out immediately. The number is blocked from new campaigns under Anatel rules and LGPD guidelines.
Shortened trackable links
Links in messages shortened and tracked. Know which recipients clicked and which generated a conversion in the CRM or e-commerce.
Features
What's included in this module.
SMS Campaign Creation
Message editor with character counter, SMS preview and insertion of dynamic fields (name, company, amount) for personalization at scale.
Segmentation by Odoo Filters
The same powerful segmentation as Email Marketing: filter by any field from CRM, sales, inventory or a custom module.
Sending via Brazilian Carriers
Integration with certified SMS providers for routes on Brazilian carriers (Claro, Vivo, TIM, Oi), ensuring delivery and avoiding spam blocks.
Automatic Opt-out (STOP)
A STOP reply to the sending number processes the cancellation immediately in Odoo. The number is blocked from all future SMS campaigns.
Trackable and Shortened Links
URLs automatically shortened in messages to avoid wasting characters. Clicks tracked per recipient for conversion analysis.
Delivery and Click Reports
Delivery status per number (delivered, failed, invalid number), link open rate and performance comparison between campaigns.
CRM Integration
Clicks on campaign links can create or update leads in the CRM automatically, tracking which campaign originated each opportunity.
Transactional SMS
Beyond marketing, use SMS for transactional notifications: order confirmation, tracking code, billing and appointment reminders.
Native integrations
Odoo SMS Marketing connects natively with other Odoo modules, no external integration.
Why implement with KMEE
KMEE configures Odoo SMS Marketing with Brazilian SMS providers approved on the national carriers, automatic opt-out under Anatel rules and segmentation filters based on the client's ERP data.
About KMEEWho it's for
Scenarios where this module delivers the most value.
Flash Promotions in Retail
SMS campaigns to registered customers with a limited time offer, with an immediate open rate far higher than email.
Appointment Reminders
Clinics, repair shops and service providers that send appointment reminders by SMS to reduce no-shows.
Billing and Financial Notifications
SMS alerts for due dates, payment confirmation and boleto generation notification, with a link to the customer portal.
Abandoned Cart Recovery
Automatic SMS to customers with an abandoned cart in the Odoo e-commerce, with a direct link to the cart and a discount offer.
Frequently Asked Questions
Is the SMS sent through the Brazilian carriers (Claro, Vivo, TIM, Oi)?
Yes. KMEE integrates Odoo with certified SMS providers that use direct routes on the Brazilian carriers, ensuring delivery and correct sender identification.
Is the STOP opt-out automatic?
Yes. When the recipient replies STOP to the SMS, Odoo processes the cancellation immediately and blocks the number for all future SMS campaigns.
Can I also use SMS for transactional notifications?
Yes. Beyond marketing campaigns, Odoo sends automatic SMS for order confirmation, tracking, billing and appointment reminders via marketing automation.
What is the cost per SMS?
The cost per SMS depends on the provider contracted. KMEE recommends the providers with the best cost-to-delivery ratio for the client's volume and configures the integration in Odoo.
Industries that use it
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